By now you've no doubt heard that Buddhism is a pretty cool religion--it's
flexible and nondogmatic, and lots of celebrities say they practice it.
Still, it's not exactly easy getting a handle on all that dharma stuff, or
keeping up with who's trading one-liners with the Dalai Lama. So if you're
a busy professional seeking to integrate Buddhism into your meaningless
existence, look no further than Tricycle or Shambhala Sun. Combining the
latest Buddhist teachings with all the ancient wisdom of the lifestyle
magazine genre, these two groundbreaking publications make spiritual
devotion just as sexy, fun, and stylish as any secular hobby.
　　　　　　　　  Tricycle　　　　   Shambhala Sun
Upscale cover price   $750　　　　　　  $4.95
Catchy cover head　　 "Reincaranation:　　 "Rocking for a free
-line　　　　　　  Could it Happen　　  Tibet"
　　　　　　　　  to You?"
Celebrity coverage　　 Friends and　　　　 Monks chant on cue
　　　　　　　　  Buddhist chat and　　 while filming Brad
　　　　　　　　  take pictures as　　 Pitt's new Buddhist
　　　　　　　　  Allen Ginsberg　　  movie
　　　　　　　　  dies
Fun getaway　　　　 Stupas along the　　 Surfing in Nova Scotia
feature　　　　　　 Rio Grande
Brand extension　　  Books, seminars　　 None
T-shirt available?　　 Yes　　　　　　   No
Dr. Andrew Weil ad?   Yes　　　　　　   Yes
Cross-pollination　　 Sallie Tisdale,　　 Burning incense is a
factor　　　　　　 who also writes　　 good way to cover up
　　　　　　　　  for Saveur, is a　　 the smell of cigar
　　　　　　　　  consulting editor　　 smoke
　　　　　　　　  Saveur　　　　　　 Cigar Aficionado
Upscale cover price   $5　　　　　　　　 $4.95
Catchy cover head　　 "The Meaning of　　 "103 Double Coronas"
-line　　　　　　  French Fries"
Celebrity coverage　　 An inside look at　　 Jean-Luc Godard muses
　　　　　　　　  the Betty Crocker　　 forlornly while
　　　　　　　　  kitchens　　　　   smoking a $20 cigar
Fun getaway　　　　 "As it turns out,　　 Smoking and golfing
feature　　　　　　 turtle is one of　　 in Biarritz
　　　　　　　　  only a few things
　　　　　　　　  we don't each on